Exro Technologies Inc.

Exro has developed and patented a unique method of “self-optimizing” electric motors and generators to reduce losses in high variability applications. Our first commercial application is wind power, where we are collaborating with numerous turbine makers to convert their existing geared turbines to direct-drive using our Variable Input Electrical Generator (VIEG).

The benefit is an immediate increase in the turbine’s annual output along with a significant reduction in downtime and annual maintenance. In addition to wind power, our technology platform has a compelling value proposition for run of river and marine power, as well as electric vehicles, industrial motors, portable power and other inherently variable applications where reducing losses equates to a material economic benefit.

About Us

Exro Technologies Inc. is a privately held Canadian corporation based in Vancouver, Canada. We envision an energy-rich and carbon-free future. Our mission is to help make that vision a reality by driving down the cost per kilowatt (kW) for renewable energy.

Exro employs a core team of dedicated professionals including seasoned business leaders, talented engineers and industry experts.

MANAGEMENT

JOHN MCDONALD

Chief Executive Officer

John McDonald joined Exro as CEO when the company formed in 2005. Over the past 20 years, John has built and sold a number of companies in North America and Australia in industries ranging from manufacturing, commercial building services, and software as a service, to most recently driving a restructuring in the global resort real estate sector. After completing the business cycle in various markets, John sees sustainable energy and the carbon challenge as two of the most important responsibilities of our time.

JONATHAN RITCHEY

Chief Technology Officer & Founder

Jonathan Ritchey is a serial inventor and visionary committed to the environment. Over the past 20 years, his passion for clean energy and experimentation with innovative technologies has resulted in more than a dozen patents. He is the inventor of the Variable Input Electrical Generator, or VIEG, which led to the founding of Exro. In 2006, the Okanagan region of British Columbia honored Jonathan with its Science and Technology Council Innovator of the Year award.

ERIC WEN

Managing Director, China

Eric Wen is responsible for leading Exro’s business development activities in China. He has more than 20 years of experience of building and operating businesses for North America companies in China. Eric’s years of experience span the industries of health, IT, energy efficiency and renewable energy. He has held various senior management positions in sales, marketing, R&D, project execution, and general management and has taken leading management roles in strategy, planning, business development, and operation. Eric holds a Bachelor of Science degree and a Master of Science degree from his native China.

TIM HENTHORNE, P.Eng

Principal Engineer

Tim Henthorne was a Principal Engineer with Creo Products and Eastman Kodak Company, a multinational U.S. company. He has a background in engineering design and management in the aviation and high tech industries. Tim brings a depth of knowledge, experience and engineering leadership to Exro where he leads the RM5a engineering team. He is responsible for providing a foundation of engineering principles with a focus on quality, meeting industry standards, and risk reduction. Tim is responsible for all key technical decisions at Exro and provides strategic technical direction.

DAWN UNDERWOOD

Senior Manager, Planning & Execution

Dawn Underwood’s career spans both business management and IT delivery, enabling her to bring proven leadership in strategic planning and performance management to Exro. Before joining the company in 2009, Dawn held senior management positions at Kodak Graphic Communications, Business Objects and Geo Strategies, where she successfully developed and implemented key strategic corporate initiatives. Dawn holds a Bachelor of Geography degree from the University of Ottawa and Post Graduate Diploma in Geographic Information Systems from the British Columbia Institute of Technology.

CINDY LONGLEY, Ph.D

Intellectual Property Manager / Consultant (Longley Advantage Consulting Inc.)

Cindy Longley is responsible for Exro’s intellectual property (IP) strategy, patent portfolio development and management. Cindy is recognized as an expert in IP strategy and management and was formerly the Director of IP for Ballard Power. Over the course of nine years at Ballard, Cindy managed the company’s IP portfolio as it grew from about 150 to over 1700 patents and patent applications. She was responsible for defining Ballard’s IP strategy, particularly in the context of the company’s relationships with its large strategic partners in the US, Europe and Asia. Cindy holds a Ph.D in Chemistry from Imperial College, London.

ADVISORS

MARK GODSY, Advisor

Mark Godsy is an experienced entrepreneur working in the area of corporate development and venture capital who co-founded two very successful Canadian biotechnology companies: ID Biomedical and Angiotech Pharmaceuticals. Mark is a graduate of the University of British Columbia and received his law degree from McGill University.

DAG HINRICHS, Advisor

Dag Hinrichs has a background in sales, marketing, and corporate strategy, with 20 years of business development experience. Most notably, he was with Vestas Wind Systems as the Global Director of Strategic Planning for Marketing, and Head of Global Commercial Innovation.

BEN NYLAND, Advisor

Ben Nyland is a technology executive and entrepreneur with broad Internet business experience in national and international markets. With a degree in engineering, he has a unique blend of technical, marketing, operations, and financing expertise. Ben specializes in real world business applications; originally software and Internet, and more recently clean and green tech.

CHRIS VARRONE, Advisor

Chris Varrone is a Cambridge-trained economist and former McKinsey consultant who specializes in wind energy technology. Based in New York, he advises technology companies, financial institutions and other wind energy stakeholders. He has 20 years of broad international experience working with many of the world’s premier companies, such as GE, SAP, Blue Cross, AT&T, and Unilever.

For a list of Exro's strategic partners, please contact the company.

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