Exro Technologies Inc.

Exro has developed and patented a unique method of “self-optimizing” electric motors and generators to reduce losses in high variability applications. Our first commercial application is wind power, where we are collaborating with numerous turbine makers to convert their existing geared turbines to direct-drive using our Variable Input Electrical Generator (VIEG).

The benefit is an immediate increase in the turbine’s annual output along with a significant reduction in downtime and annual maintenance. In addition to wind power, our technology platform has a compelling value proposition for run of river and marine power, as well as electric vehicles, industrial motors, portable power and other inherently variable applications where reducing losses equates to a material economic benefit.

About Us

John McDonald

John McDonald
Chief Executive Officer

John McDonald joined Exro technologies as CEO when the company formed in 2005.

John’s career path began in sales, and fueled by an entrepreneurial spirit, he has since led several successful ventures. Over the past 20 years, John has built and sold a number of companies in industries spanning across North America and Australia ranging from manufacturing, commercial building services, and software as a service, to most recently driving a restructuring in the global resort real estate sector. If there were a repeating pattern in John's business career, it would be the ability to dig into a new industry and see where it is heading, devise an innovative strategy for building value and architecting a liquidity event.

After completing the business cycle in various markets, John sees a shift to more sustainable energy and a solution to the carbon challenge as two of the most important responsibilities of our time. “In my mind, there is nothing more meaningful than helping the world achieve an energy abundant and carbon free future.” Many, many years ago, John studied marketing and sales management at the University of British Columbia.

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