Former Rivian Chief Operating Officer Joins Exro Technologies Advisory Board, Brings Strategic Knowledge from Global Mobility Industry to Commercialize Brand

March 23, 2022

At a Glance

  • Exro named Rod Copes, recently retired Chief Operating Officer at Rivian, to its advisory board.
  • A graduate of the Massachusetts Institute of Technology and former senior executive with Harley-Davidson, Royal Enfield, and Rivian, Copes brings deep technical knowledge and vast mobility industry experience to Exro’s advisory board.
  • Copes’ broad general management experience will provide strategic direction as Exro shifts from development to commercialization.
Former Rivian Chief Operating Officer Joins Exro Technologies Advisory Board, Brings Strategic Knowledge from Global Mobility Industry to Commercialize Brand

CALGARY, Alberta. (March 23, 2022) – Exro Technologies Inc. (TSX: EXRO, OTCQB: EXROF) (the “Company” or “Exro”), a leading clean technology company that has developed a new class of power electronics for electric motors and batteries, announced today that it has appointed recently retired Rivian Chief Operating Officer Rod Copes to its advisory board. Copes’ vast knowledge of the electric mobility industry combined with his versatile and broad-based general management experience will be instrumental in providing direction as Exro shifts into its commercialization phase.

A graduate of the Massachusetts Institute of Technology with a Master’s in Mechanical Engineering and an MBA, Copes brings to Exro deep technical expertise and extensive knowledge of the mobility industry. He spent 19 years at Harley-Davidson in several commercial and operations executive positions and served as Royal Enfield’s North American division president.  Copes has a proven track record for differentiating brand portfolios and commercializing mobility businesses in national and global markets. More recently, Copes served as Chief Operating Officer for American electric vehicle (“EV”) automaker Rivian, growing the team from a few hundred to thousands of employees globally leading up to the company’s listing on the Nasdaq. Copes is a passionate entrepreneur and has a special interest in lending his well-informed industry acumen to new ventures and emerging start-ups.

As an advisor to Exro’s management team, Copes will provide strategic operational guidance and champion the Company’s interests as it continues to design, build, and manufacture its patented intelligent control technology for the mobility marketplace.

“I’m excited to join Exro’s advisory board during such an exciting moment in the Company’s development,” stated Copes.  “I am enthusiastic about Exro’s technology and its potential to help EV companies achieve their desired costs and performance requirements.  It is a very dynamic time in the EV industry and Exro is well positioned to have a significant impact.”

“On behalf of the entire Exro team, we’re thrilled to welcome Rod to our advisory board,” said Exro CEO Sue Ozdemir. “This year is pivotal for Exro as we execute diligently on our goals, foster new and existing commercial partnerships and ramp up production and product development from our North American facilities to deliver next-generation power electronics to the electric mobility market. It is exciting that Rod both shares our vision for Exro’s potential and brings extensive industry experience to help us expand strategically worldwide.”

About Exro Technologies Inc.

Exro is a clean technology company pioneering intelligent control solutions in power electronics to help solve the most challenging problems in electrification. Exro has developed a new class of control technology that expands the capabilities of electric motors, generators, and batteries. Exro enables the application to achieve more with less energy consumed.

Exro’s advanced motor control technology, the Coil DriverTM, expands the capabilities of electric powertrains by enabling intelligent optimization for efficient energy consumption. Exro is working with many partners from all over the world to bring their technology to the electric mobility industries and beyond.

For more information visit our website at

Visit us on social media @exrotech.

Contact Information

Investor inquiries:

Canada investors: Jake Bouma at 604-317-3936

United States investors: Vic Allgeier at 646-841-4220

Media inquiries:


This news release contains forward-looking statements and forward-looking information (together, "forward-looking statements") within the meaning of applicable securities laws. All statements, other than statements of historical facts, are forward-looking statements. Generally, forward-looking statements can be identified by the use of terminology such as "plans", "expects”, "estimates", "intends", "anticipates", "believes" or variations of such words, or statements that certain actions, events or results "may", "could", "would", "might", "will be taken", "occur" or "be achieved". Forward looking statements involve risks, uncertainties and other factors disclosed under the heading “Risk Factors” and elsewhere in the Company’s filings with Canadian securities regulators, that could cause actual results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking statements. Although the Company believes that the assumptions and factors used in preparing these forward-looking statements are reasonable based upon the information currently available to management as of the date hereof, actual results and developments may differ materially from those contemplated by these statements. Readers are therefore cautioned not to place undue reliance on these statements, which only apply as of the date of this news release, and no assurance can be given that such events will occur in the disclosed times frames or at all. Except where required by applicable law, the Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

This information is qualified in its entirety by cautionary statements and risk factor disclosure contained in filings made by the Company with the Canadian securities regulators, including the Company’s annual information form for the financial year ended December 31, 2020, and financial statements and related MD&A for the financial year ended December 31, 2020, filed with the securities regulatory authorities in certain provinces of Canada and available at Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.

Neither the Toronto Stock Exchange nor the Investment Industry Regulatory Organization of Canada accepts responsibility for the adequacy or accuracy of this press release.

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