People of Exro

Rod Copes


Copes brings to Exro robust technical expertise and vast knowledge of the mobility industry. He spent 19 years at Harley-Davidson in several commercial and operations executive positions and served as Royal Enfield’s North American division president. Copes has a proven track record for differentiating brand portfolios and commercializing mobility businesses in national and global markets. More recently, Copes served as Chief Operating Officer for American electric vehicle (“EV”) automaker Rivian, growing the team from a few hundred to thousands of employees globally leading up to the company’s listing on the Nasdaq. Copes is a passionate entrepreneur and has a special interest in lending his well-informed industry acumen to new ventures and emerging start-ups. He is a graduate of the Massachusetts Institute of Technology with a Master’s in Mechanical Engineering and an MBA.

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