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Privacy is about more than just protecting you when you share your personal information when you use our products and services, or when you use our websites. Privacy is also about our obligation to collect, use and disclose this information only for the purposes we’ve explained to you.
Exro is committed to protecting the confidentiality of your personal information and abiding with privacy regulations in all countries where we operate and conduct our business.
Our privacy commitment is about more than complying with applicable privacy laws. It’s about doing the right thing and respecting your right to have the information you share with us protected and responsibly handled.
Our three essential promises to you are —
Our Global Privacy Statement (“Statement”) applies to all our wholly owned subsidiaries and operations worldwide. We always strive to be more transparent about our privacy practices. This Statement provides an overview of how we collect, use and protect personal information belonging to anyone that interacts with us including clients, business partners or other third parties in our global business activities.
This Statement applies when you connect with us through our call centres and other communication channels. We also provide more detailed information about your interactions with us when you visit our authorized websites, mobile apps and other electronic platforms (“Digital Properties”).
It’s our global commitment to use only fair and legal means to collect your information. We use it in a legal, respectful and fair manner. We comply with local laws and regulatory requirements in each country we operate in. For information about our local privacy practices, you can read our local policies below.
Personal Information or data means information about an identifiable individual. This includes factual or subjective information from which an individual’s identity can be reasonably determined. It also includes data points that when combined with other information could identify an individual. This may be your contact, health, financial or lifestyle information, or feedback you provide through surveys. It doesn’t include aggregate or anonymous data because that information does not identify an individual.
We collect personal information from you that’s necessary to:
You don’t have to provide personal information to use our Digital Properties unless a particular feature requires it. Here are some situations that will require you to provide personal information:
We maintain appropriate procedures to ensure that personal information in our possession and the information we exchange with our service providers and agents is accurate and kept up to date. As permitted by applicable law, you can request to access and correct your personal information.
We don’t knowingly collect information from or market products and services directly to children under the age of majority. We only collect information about children from parents or legal guardians when they are covered under their policies or assigned as beneficiaries.
We collect and analyze data related to your use of our Digital Properties to evaluate and improve functionality, user experience and the effectiveness of our advertising and marketing activities.
We may also share aggregated, anonymous data with third parties. This data cannot directly identify you.
We may combine some of the data we collect through our Digital Properties with other data we have about you for analytics.
Examples of the data we collect for this purpose may include:
We use this data to improve your digital experience:
We maintain technical and organizational safeguards to protect your personal information against loss, theft, unauthorized access, disclosure, copying, use or modification. We limit access to those who have a business need to know. We want to provide our website visitors with more information that may be helpful to them. That’s why some of our websites contain links to other websites that are not affiliated with or maintained by us. We are selective about the websites we link to, but we don’t monitor or manage the privacy practices of these third-party websites. As a result, we can’t assume any responsibility for the data collection policies and procedures of these websites.
We are committed to providing you with meaningful information about the purposes for which we use your personal information.
Some examples of how we use your personal information:
Delivering products and services
Enhancing your experience and interactions with us
Managing our business operations
Fulfilling security and legal obligations
We may need to use your information in other ways, as required by law. If we need to use your information for any other purposes, we will do so only with your consent.
We are responsible for protecting the confidentiality of all personal information in our possession. That includes information transferred to third parties performing services on our behalf such as our agents, service providers or our affiliates, along with our reinsurers. When third parties store or process your information outside the country where it was collected, we follow all local laws. In those cases, the processing of your personal information may be subject to the laws of those other countries. We always require that these third parties protect your personal information consistent with our privacy policies and practices and comply with relevant laws.
We are careful what information we share and why. We aim to limit the personal information we share with third parties to what is needed for the service they provide.
Here are some of the services third parties provide:
In some cases, laws require us to share information with regulators or government agencies.
We inform you why we collect, use and share your personal information. In some cases, we may request your express consent for the use of your personal information. You have a choice to withdraw your consent for processing of your personal information. Sometimes, this is not possible because of legal or contractual requirements. Withdrawing your consent may limit our ability to provide you with a full range of services. Here are some of the choices you may have depending on your jurisdiction:
A cookie is a small file of data that a website or mobile app sends and stores on your device. The next time you visit our website or mobile app, we may use the information stored in your cookie to make your visit easier. A cookie doesn’t tell us your identity unless you have chosen to provide it to us. Cookies can’t access information or files from your device.
There are two types of cookies: session cookies and persistent cookies.
Cookies can be used to identify a visitor only if the visitor has used a website's login feature. Sometimes you may ask us to save your access ID for use the next time you visit our website or mobile app. In that case, we’ll use a cookie or a mobile secure storage to store your access ID in an encrypted format on your device. The website or mobile app will recognize you the next time you visit and sign in. In this way, we can recall your preferences and provide a more customized experience.
Persistent cookies have expiry dates and are automatically deleted from your device after that date. You can also clear your stored cookies through your browser preferences on your device. Unless you have settings that disallow cookies, the next time you visit our website or mobile app, a new cookie will be added.
You can set your website browser to notify you when you receive a cookie, so you can decide whether to accept or reject it. You can also use your device settings to control whether certain information is collected, such as geolocation or certain device information. You may choose not to accept cookies or not to provide location and other device information. In those cases, you may notice some digital services may not function effectively
We use advanced data analytics technologies such as Google analytics so we’re able to:
We use multiple data points collected through various business lines and communication channels to understand your needs.
We use your information for analytics in a respectful and fair manner
Advanced analytics helps us be more relevant to you and conduct our business in a more efficient way. We also use analytics insights to innovate and implement new technologies and automation.
We share your Personal Information with third parties to help us use your Personal Information. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Our online store, shop.exro.com may be accessed by visitors outside of Canada and the USA. However our products are not available for shipping outside of Canada and the USA, users outside of these countries are not permitted to purchase or create an account. We do not record or monitor visits from these users.